(In astrology, your sun sign relates to your personality, your moon sign to how you experience your emotions, and your rising sign to how you interact with the outside world. We wanted to give Spotifys global campaign, Only You, a fresh spin in our SEA markets: Indonesia, Thailand and the Philippines. It’s really just three artists culled from your listening habits over the past six months: Your “sun” artist is the artist you’ve listened to the most your “moon” artist is the “most emotive” (as per Spotify) of the batch and your “rising” artist is a recent discovery or an artist newly introduced to your library. Spotify’s “Audio Birth Chart,” however, has nothing to do with the planets, nor the time and date of your birth. This map of the stars is said to reflect certain aspects of your character, as well as opportunities and challenges you may face on a daily, weekly or monthly basis until you shuffle off this mortal coil. The concept is loosely inspired by an astrological birth chart, which is a snapshot of where the planets were in the sky at the minute you were born. The most buzzed-about feature is the “Audio Birth Chart,” which maps your personality through the artists you’ve recently listened to. “ #OnlyYou Spotify would reduce artist royalties the same year your stock price tripled,” tweeted Galaxie 500 drummer Damon Krukowski. Members of the Union of Musicians and Allied Workers, who are campaigning for Spotify to raise its artist royalty rates, used the social media trend as a launchpad for their activism. Spotify’s Only You rolled out Wednesday as the music streaming service’s latest personalized experience based on your listening data, similar to its year-end Wrapped recaps that call out the music that defined your year. I respect it and don’t think I’ve seen something else as good at what it is,” wrote comedian Dave McNamee. Spotify has launched a new feature called Only You to analyze your listening history to reveal your music tastes. “Spotify is genius at creating shareable bulls- that we all eat up. While some users shared their “Only You” results with glee, skeptics abounded. Thanks spotify /MzwQmoEWCP- Excision June 3, 2021
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